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The work of the Creative Life Research Center

is built upon these seven Creativity Principles:


Creativity is not exclusive to any one discipline or domain, but essential to all.

Creativity requires informal and formal curiosity—poking and prying with a purpose.

Creativity requires passion. Creative people share a passionate curiosity and engagement with some dimension of life.

Creativity includes the vision necessary to identify new challenges and new problems to solve.

Creativity requires Flow: concentration, engagement, and persistence in meeting complex challenges.

Creativity results from the interplay of people, places, processes, and domains, not just from "special" people thinking outside the box.

Creativity requires action: convincing others that a new idea, product, service, or artistic expression improves the status quo.


Creativity is essential for students, educators, families,

work environments, communities, and nations.