Graduate College Brown Bag Lecture: "A Big Data Approach to Measuring News Media Reliance on the Press Release"

Wednesday, October 29, 2014 - 12:00 pm

Sergey Golitsynskiy, assistant professor, Communication Studies will speak on A Big Data Approach to Measuring News Media Reliance on the Press Release.”  Golitsynskiy will discuss the results of two studies addressing the use of public relations content in news media, an issue that has been prominent in journalism scholarship for at least a century, yet has not been investigated sufficiently due to methodological challenges. Golitsynskiy will share his experience using a computational approach to tackle such challenges by constructing and analyzing a very large data set of press releases and relevant news coverage. His results suggest that news media delivers reasonably impartial content, which contradicts opinions often voiced in journalism literature. However, the use of computation also lead to a discovery of a "smoking gun" – a striking example of PR influence on the media.

Location: 
Oak Room, Maucker Union
Contact Information
Name: 
Cheryl Nedrow
Phone: 
(319) 273-2748
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