Jeff Rice: "Craft Terroir"

A craft terroir, following the logic of craft culture in general, might include a network of relationships and ideas that shape an understanding or sensibility of place as well as what comes from a specific place. Jeff Rice will discuss a specific type of craft terroir, that of craft beer, and in particular, how a craft terroir of beer works from the logic of networks. Digital networks. Emotional networks. Personal networks. Networks of taste. Beginning with Russian River's famed Pliny the Elder Double IPA, he explores how all of these items contribute to a craft terroir ordering and classification of place.