Consumer Decision Making | Annette Lynch

Annette Lynch

Consumer Decision Making

Consumer Decision-Making Processes

I.  Information Use during the Adoption Process

    a. Awareness Stage

    b. Interest Stage

    c. Evaluation Stage

    d. Trial Stage

    e. Adoption stage

II.  Model of information seeking and decision making at the point of purchase

    a. Interest Stage

    b. Trial Stage

    c. Buy or reject

III.  Patterns of Information Seeking

    a. Print oriented searcher

    b. Audio-visual oriented searcher

    c. Store intensive searcher

    d. Professional advise seeker

    e. Pal advice seeker