Annette Lynch

Fashion Show Production

Fashion Show Production

2:00 PM, MWF

Office Hours: 10:45 AM to 12:15 PM, Tuesday and Thursday

Faculty Office: 243 Latham Hall, 273-2114

Center for Violence Prevention: 219 Sabin, 273-3054

Required Special Event:

TAPP Catwalk 22, Rehearsal Friday, April 25, Runway Show, Saturday, April 26

Required Textbooks:

Everett, J. C. & Swanson, KK. (2004).  Guide to Producing a Fashion Show. New York: Fairchild Publication

Course Objectives:

1.    To enable students to do a situational analysis of fashion marketing problems which define objectives that can be attained through advertising and promotion.

2.    To develop planning and process skills utilized in developing marketing communication strategies for promoting institutions and products at different market levels of the fashion industry.

3.    To develop methods and systems for doing critical analysis and evaluation of advertising, publicity, special events, and visual merchandising as a function of marketing.

4.    To provide realistic experience through hands-on assignments related to fashion promotion and advertising.


Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

- More than 5 classes missed - loss of one full grade in course (for example A to a B)

- More than 7 classes missed - loss of two full grades in course (for example A to a C)

- More than 9 classes missed - failure (F)


Assignments - Assignments are due in class on the due date. Any work not turned in on time will be marked one grade lower. After the first late week, two grades lower.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Your make-up assignment will be a 20 research paper in the content area of the exam. 

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.


Tentative Schedule




Monday, January 13


Introduction to Course Content

Watch Catwalk from the past

Wednesday, January 15

Catwalk 22: Planning the Big Show

The Greatest Show On Earth

Friday, January 17

Formation of Groups

Work Day


Monday, January 20 Martin Luther King  No Class
Wednesday, January 22 Group Work Day
Friday, January 24 Idea Sketch Presentations: Different Kinds of Fashion Shows Group Presentations


Monday, January 27 Lecture: Merchandise amd Model Management Guide, Chapters, 1 - 3
Wedneday, January 29

Lecture: Music and Props

 Guide, Chapters 4 - 8
Friday, January 31

Group Work Time



Monday, February 3

Introduction: Leadership Roles, Application Process

Wednesdsay, February 5 Group Work Time  
Friday, February 7 Group Work Time  


Monday, February 10 Group Presentations  
Wednesday, February 12 Group Presentations  
Friday, February 14 Group Presentations/Leadership Introduced
 Committee Group Explained
Monday, February 17 Lecture in prep for exam
Wednesday, February 19 Lecture in prep for exam
Friday, February 21 Committees assigned


Monday, February 24 Committee group work time
 Contracts developed
Wednesday, February 26 Committee group work time
Friday, February 28 Exam Review


Monday, March 3 Exam 1

Wednesday, March 5 Work Day: Catwalk 22 work groups  Contracts due
Friday, March 7 Group Work Day  Contracts Due


Monday, March 10 Group Reports
Wednesday, March 12 Exam 1 Returned  
Friday, March 14  


Monday, March 24 Catwalk 22 Workday
Wednesday, March 26 Catwalk 22 Workday

Friday, March 28  Catwalk 22 Workday


Monday, March 31 Catwalk 22 Workday
Wednesday, April 2 Catwalk 22 Workday
Friday, April 4 Catwalk 22 Workday


Monday, April 7 Catwalk 22 Workday  
Wednesday, April 9 Catwalk 22 Workday  
Friday, April 11 Catwalk 22 Workday


Monday, April 14 Catwalk 22 Workday
Wednesday, April 16 Catwalk 22 Workday  
Friday, April 18 Catwalk 22 Workday


Monday, April 21 Catwalk 22 Workday  
Wednesday, April 23 Catwalk 22 Workday  
Friday, April 25 CATWALK 22 Rehearsal NO CLASS


Saturday, April 26: CATWALK 22

Monday, April 28  Catwalk 22 Debrief
Wednesday, April 30 Catwalk 22 Notebook Workday  
Friday, May 2 Catwalk 22 Notebooks Due/End of Class


FINAL EXAM: Monday, May 5, 3-4:50

CATWALK 22 DEBRIEF, Take Home Analysis Due