Fashion Trend Analysis | Annette Lynch

Annette Lynch

Fashion Trend Analysis

Fashion Trend Analysis

Spring 2018

Annette Lynch: 9:30 - 10:45 T TH

Instructor: Dr. Annette Lynch Office Hours:  MWF 11 AM - 12 NOON
Office: 237 Latham Web address: http://uni.edu/lynch
Voice Mail:  273-2358 Email: Lynch@uni.edu

Required Texts:

  • Fletcher, K. & Grose, Lynda. (2012). Fashion and Sustainability: Design for Change. London: Laurence King Publishing LTD.  Available through Amazon through Kindle edition.

  • Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

  • New York Times, free and available to students at the Maucker Union.

  • Women's Wear Daily (WWD): Required articles copied and distributed in class. 

Course Objectives:

  1. Introduce students to theories and frameworks used to explain and predict fashion change.

  2. Introduce students to sources of information and research on fashion change.

  3. Introduce students to the factors involved in planning and presenting a fashion forecast.

  4. Help students understand the relationship between social and cultural change and fashion change.

  5. Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:

Exam I: (February 22) 100 PT
Exam II: (Due April 10 in class) 100 PT
Final Exam, Fashion Journalism Assignment and NYT/WWD Article Summaries 100 PT
Sustainability Trend Project  100 PT Due dates noted in schedule
Fall 2018 Trend Project 100 PT Due dates noted in schedule
Fall 2018 Trend Analysis Notebook  90 PT Due dates noted in schedule
Total  590 PT  

All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.

90 - 100% A
80 - 89% B
70 - 79% C
60 - 69% D

Class Policies

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

  • More than 5 classes missed - Loss of one full grade in course
  • More than 7 classes missed - Loss of two full grades in course
  • More than 9 classes missed - Failure for the entire course

Exams

Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments are generally papers on the topic covered by the exam.Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule

Tuesday, January 9

Introduction to Course Content

 WWD Readings Assigned

Thursday, January 11

 

Diffusion of Innovation

Fashion Life Cycle/Social Process

 

 

Tuesday, January 16

Fashion as Symbol

 

Thursday, January 18 
Sustainability Text  

New York Times Fashion Journalism Assignment Assigned - Part 1, Chapters 1 - 2 

 

Tuesday, January 23

Trend Project 1 Assigned

Fashion Trend Notebook Assigned

 

Thursday, January 25 
Sustainability Text Part 1, continued 2 - 4

 

Tuesday, January 30
 
GROUP WORK: SUSTAINABILITY PROJECTS  
 
Thursday, February 1 Trend Notebook Questions/Sharing Ideas for Sustainability Projects  

NEW YORK FASHION WEEK - MEN'S VIEW - FEBRUARY 5 - 7

Tuesday, February 6 New York Fashion Week: Following the news SUSAN fALUDI LECTURE, 7 PM, KAMERICK ART BUILDING, REQUIRED!
Thursday, February 8 NO CLASS, REQUIRED ATTENDANCE SUSAN FALUDI  

NEW YORK FASHION WEEK - FEBRUARY 8 TO THE 14TH

Tuesday, February 13

Sustainability, Part 2

Trend Project 1, questions

 Sustainability Text: Part 2
Thursday, February 15

Guest Lecture: President Nook and Andre' Wright - Humanize my Hoodie Project

 Sustainability Text: Part 3

Designer as Activist

 

Tuesday, February 20 Trend Project 1: Questions  Show and Tell  - Favorite Fall 2018 Trends
Thursday, February 22 Exam 1 Review Trend Project 1 Due

 

Tuesday, February 27 Exam 1 Process Grade - Fall 2018 Trend Notebook
Thursday, March 1 Introduction: Fashion Change Text Fashion Change, Chapters 1 and 2

 

Tuesday, March 6 Fashion as Meaning/Collective Behavior Lynch/Strauss Chapter 3/4
Thursday, March 8

  Fashion as Performance

Assign Take Home Exam 2 Lolita Project

 Lynch/Strauss Chapter 7

Spring Break, March 12 - 16

Tuesday, March 20

 Trend Project 2 Assigned

Questions and Answers: Take Home Exam

 
Thursday, March 22 Show and Tell/ Favorite Fall 2018 Trends - Link to Project   

 

Tuesday, March 27 Fashion as Style/Fashion as Cycle  Lynch/Strauss, Chapter 5 and 6
Thursday, March 29  Trend Project 2 Library Day  

 

Tuesday, April 3  Questions and Answers, Take Home Exam
 
 
Thursday, April 5  NO CLASS - REQUIRED ATTENDANCE LOLITA LECTURE/TAKE HOME EXAM PERFORMANCE, ROD LIBRARY, ROD CON - Friday April 6 afternoon, time TBA  

Lolita Lecture - Exam 2 Lolita Stylization Performance - Friday, April 6 - Rod Library

Tuesday, April 10

Take Home Exam 2 Due

Major Trends: Fall 2018 - Black Board Exercise

Questions and Answers, Fall 2018 Trend Note book
Thursday, April 12

Show and Tell - What trends link to your market segment?

 

 

Tuesday, April 17
Fall 2018 Trend Notebook Due
 
Thursday, April 19

Final Exam Take Home Exam Assigned

Paper Due: Fall 2018 Trend Project 2

 

 

Tuesday, April 24
Help Session: Portfolio Pages
 
Thursday, April 26 Trend Project 2: Portfolio Pages and Trend Flip book Due  

FINAL EXAM - Wednesday, May 2 - 8 to 9:50 AM

Fashion Journalism Assignment, NYTimes Journalists Forecast the Looks for Fall 2018 and New York Times and WWD fashion article summaries due.