Fashion Trend Analysis
Annette Lynch: 9:30 - 10:45 T TH
|Instructor: Dr. Annette Lynch||Office Hours: MWF 11 AM - 12 NOON|
|Office: 237 Latham||Web address: http://uni.edu/lynch|
|Voice Mail: 273-2358||Email: Lynch@uni.edu|
Fletcher, K. & Grose, Lynda. (2012). Fashion and Sustainability: Design for Change. London: Laurence King Publishing LTD. Available through Amazon through Kindle edition.
Lynch, A. and Strauss, M. D. (2007). Changing Fashion: A Critical Introduction to Trend Analysis and Meaning. Oxford, England: Berg Publishers.
New York Times, free and available to students at the Maucker Union.
Women's Wear Daily (WWD): Required articles copied and distributed in class.
Introduce students to theories and frameworks used to explain and predict fashion change.
Introduce students to sources of information and research on fashion change.
Introduce students to the factors involved in planning and presenting a fashion forecast.
Help students understand the relationship between social and cultural change and fashion change.
Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.
Course Requirements and Grading System:
|Exam I: (February 22)||100 PT|
|Exam II: (Due April 10 in class)||100 PT|
|Final Exam, Fashion Journalism Assignment and NYT/WWD Article Summaries||100 PT|
|Sustainability Trend Project||100 PT||Due dates noted in schedule|
|Fall 2018 Trend Project||100 PT||Due dates noted in schedule|
|Fall 2018 Trend Analysis Notebook||90 PT||Due dates noted in schedule|
All course requirements must be met in order to receive a passing grade in this course.
Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.
|90 - 100%||A|
|80 - 89%||B|
|70 - 79%||C|
|60 - 69%||D|
Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:
- More than 5 classes missed - Loss of one full grade in course
- More than 7 classes missed - Loss of two full grades in course
- More than 9 classes missed - Failure for the entire course
Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Make-up assignments are generally papers on the topic covered by the exam.Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower. Students may not turn in material in my mailbox either following or preceding class and received full credit.
Students with Special Needs:
The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.
|Tuesday, January 9||
Introduction to Course Content
WWD Readings Assigned
|Thursday, January 11
Diffusion of Innovation
Fashion Life Cycle/Social Process
|Tuesday, January 16||
Fashion as Symbol
Thursday, January 18
New York Times Fashion Journalism Assignment Assigned - Part 1, Chapters 1 - 2
|Tuesday, January 23||
Trend Project 1 Assigned
Fashion Trend Notebook Assigned
Thursday, January 25
|Sustainability Text||Part 1, continued 2 - 4|
|Tuesday, January 30
||GROUP WORK: SUSTAINABILITY PROJECTS||
|Thursday, February 1||Trend Notebook Questions/Sharing Ideas for Sustainability Projects|
NEW YORK FASHION WEEK - MEN'S VIEW - FEBRUARY 5 - 7
|Tuesday, February 6||New York Fashion Week: Following the news||SUSAN fALUDI LECTURE, 7 PM, KAMERICK ART BUILDING, REQUIRED!|
|Thursday, February 8||NO CLASS, REQUIRED ATTENDANCE SUSAN FALUDI|
NEW YORK FASHION WEEK - FEBRUARY 8 TO THE 14TH
|Tuesday, February 13||
Sustainability, Part 2
Trend Project 1, questions
|Sustainability Text: Part 2|
|Thursday, February 15||
Guest Lecture: President Nook and Andre' Wright - Humanize my Hoodie Project
Sustainability Text: Part 3
Designer as Activist
|Tuesday, February 20||Trend Project 1: Questions||Show and Tell - Favorite Fall 2018 Trends|
|Thursday, February 22||Exam 1 Review||Trend Project 1 Due|
|Tuesday, February 27||Exam 1||Process Grade - Fall 2018 Trend Notebook|
|Thursday, March 1||Introduction: Fashion Change Text||Fashion Change, Chapters 1 and 2|
|Tuesday, March 6||Fashion as Meaning/Collective Behavior||Lynch/Strauss Chapter 3/4|
|Thursday, March 8||
Fashion as Performance
Assign Take Home Exam 2 Lolita Project
|Lynch/Strauss Chapter 7|
Spring Break, March 12 - 16
|Tuesday, March 20||
Trend Project 2 Assigned
Questions and Answers: Take Home Exam
|Thursday, March 22||Show and Tell/ Favorite Fall 2018 Trends - Link to Project|
|Tuesday, March 27||Fashion as Style/Fashion as Cycle||Lynch/Strauss, Chapter 5 and 6|
|Thursday, March 29||Trend Project 2 Library Day|
|Tuesday, April 3|| Questions and Answers, Take Home Exam
|Thursday, April 5||NO CLASS - REQUIRED ATTENDANCE LOLITA LECTURE/TAKE HOME EXAM PERFORMANCE, ROD LIBRARY, ROD CON - Friday April 6 afternoon, time TBA|
Lolita Lecture - Exam 2 Lolita Stylization Performance - Friday, April 6 - Rod Library
|Tuesday, April 10||
Take Home Exam 2 Due
Major Trends: Fall 2018 - Black Board Exercise
|Questions and Answers, Fall 2018 Trend Note book|
|Thursday, April 12||
Show and Tell - What trends link to your market segment?
|Tuesday, April 17||
Fall 2018 Trend Notebook Due
|Thursday, April 19||
Final Exam Take Home Exam Assigned
Paper Due: Fall 2018 Trend Project 2
|Tuesday, April 24||
Help Session: Portfolio Pages
|Thursday, April 26||Trend Project 2: Portfolio Pages and Trend Flip book Due|
FINAL EXAM - Wednesday, May 2 - 8 to 9:50 AM
Fashion Journalism Assignment, NYTimes Journalists Forecast the Looks for Fall 2018 and New York Times and WWD fashion article summaries due.