Annette Lynch

Fashion Trend Analysis



Fashion Trend Analysis

Fall 2016

Annette Lynch: 10 AM MWF

Instructor: Dr. Annette Lynch

Office Hours:  MWF 11 AM - 12 NOON

Office: 237 Latham

Web address:

Voice Mail:  273-2358




Required Texts:

Fletcher, K. & Grose, Lynda. (2012). Fashion and Sustainability: Design for Change. London: Laurince King Publishing LTD. 

Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

New York Times, free and available to students at the Maucker Union.

Women's Wear Daily (WWD): available on-line to students through UNI Rod Library.  Also available in paper version in the student lounge in Latham Hall.

Style.Com trend reports at

Course Objectives:

1.    Introduce students to theories and frameworks used to explain and predict fashion change.

2.    Introduce students to sources of information and research on fashion change.

3.    Introduce students to the factors involved in planning and presenting a fashion forecast.

4.    Help students understand the relationship between social and cultural change and fashion change.

5.    Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:


Exam I:

100 PT

October 12

Exam II:

100 PT

November 11

Final Exam, Fashion Journalism Assignment 

100 PT

Sustainability Trend Project 

100 PT

Due dates noted in schedule

Spring 2017 Trend Project 100 Due dates noted in schedule

Spring 2017 Trend Analysis Notebook

 90 PT

Due dates noted in schedule


 590 PT



All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.



90 - 100 %


80 - 89 %


70 - 79 %


60 - 69 %



Class Policies

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

bullet more than 5 classes missed - loss of one full grade in course
bullet more than 7 classes missed - loss of two full grades in course

more than 9 classes missed - failure for the entire course


Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments are generally papers on the topic covered by the exam.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule




Monday, Aug 22


Introduction to Course Content


Wednesday, Aug 24

Students Present: Fall 2016 trends




Friday, Aug 26

Diffusion of Innovation

WWD Trends Notebook Assignment

Monday, August 29
Fashion Life Cycle/Social Processes New York Times Fashion Journalism Assignment
Wednesday, August 31
Fashion as Symbol
Friday, Sept 2 Sustainability Text Part 1, Chapters 1 - 2


Monday, Sept 5
Wednesday, Sept 7

Trend Project 1 Assigned

 Part 1, continued 2 - 4
Friday, Sept 9

Fashion Trend Notebook Assigned



Monday, Sept 12

New York Fashion Week

Wednesday, Sept 14  New York Fashion Week
Friday, Sept 16 Favorite NY Fashion Week Show and Tell


Monday, Sept 19
New York Fashion Week Recap  
Wednesday, Sept 21
Sustainability  Part 2
Friday, Sept 23 Group Work: Sustainability Presentations


Monday, Sept 26
Sustainability: Sharing Ideas for Projects  
Wednesday, Sept 28
Trend Notebook Questions/Exam Review Day 1 
Friday Sept 30 Exam Review Day 2  


Monday, October 3 No Class - Professor in Taiwan  
Wednesday, October 5

No Class - Professor in Taiwan

Friday, October 7

No Class - Professor in Taiwan



Monday, October 10

Fashion Change Introduction - Exam 1 Questions

 Lynch/Strauss, Chapter 1

Process Grade: Spring 2017 Trend Notebook Due

Wednesday, October 12 Exam 1
Friday, October 14

Fashion and the Self

Questions and Answers: Trend Project 1 & Format of Take Home Exam 2

 Lynch/Strauss, Chapter 2


Monday, October 17 Fashion as Meaning/Collective Behavior Lynch/Strauss Chapter 3/4
Wednesday, October 19

Von Maur Alum Visit

Lynch/Strauss Chapter 4
Friday, October 21

Trend Project 1 Due

Show and Tell


Monday, October 24


Trend Project 2 assigned

Wednesday, October 26 No Class: Professor at Campus Safety Summit
Friday, October 28 Fashion as Style Lynch/Strauss, Chapter 5


October 31 Fashion as Cycle  Lynch/Strauss Chapter 6
November 2 Fashion as Performance  Lynch/Strauss, Chapter 7
November 4 Questions and Answers: Take Home Exam  


November 7 Questions and Answers: Take Home Exam/Preparation for Library Day  
November 9 Trend Project 2 Library Day  
November 11 Take Home Exam 2 Due  


Monday, November 14 Questions and Answers Spring 2017 Trend Notebook
Wednesday, November 16 No Class: TAPP Professional Development Trip  
Friday, November 18 Spring 2017 Trend Notebook Due


Monday, November 28

Questions and Answers: Trend Project 2

Discussion: Trend Project 2 Portfolio Pages

Wednesday, November 30 University Book and Supply Field Trip  
Friday, December 2

Final Exam Take Home Exam Assigned

Paper Due: Trend Project 2



Monday, December 5 Help Session: Portfolio Pages
Wednesday, December 7


Turn into Main Office - Due End of Day (4:30 PM)

Trend Project 2: Portfolio Pages and Trend Flip book Due

Friday, December 9 Exam Review


FINAL EXAM - Monday, December 12, 10-11:50 AM

Fashion Journalism Assignment, NYTimes Journalists Forecast the Looks for Spring 2017 and New York Times and WWD fashion articles notebook due. Athleisure Panther Projects will be presented at the final exam.