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Understanding of University Purposes by
Institutional Constituencies

The University of Northern Iowa prides itself on being in touch with and accessible to its constituencies. However, in the spirit of continuous improvement, the University also undertakes a broad range of more systematic assessments of constituency needs, attitudes, and understanding of University purposes.

For example, in 1997 UNI contracted with the Crawford Johnson Group of Des Moines, Iowa, to prepare a survey titled "Attitudes Toward the University of Northern Iowa." The survey polled consumers, state legislators, and business decision-makers from around the State. Highlights included:

The most effective methods of reaching consumers and business decision-makers are web, newspapers, and hometown events.

2.UNI was most clearly defined as a university with a solid core of academic programs, high standards, and a strong undergraduate focus.

3.The level of awareness of UNI among consumers was comparable to those of Iowa State University and the University of Iowa. Familiarity with specific programs, classes, and services was somewhat lower. Consequently, highlighting exemplary programs of the University has been identified as a marketing priority.

Survey instruments administered by UNI staff at varying levels of frequency include an Incoming Freshman Survey, Graduating Senior Survey, Alumni Survey, Computing and Library Services Satisfaction Survey, and Student and Employee Climate Surveys. At the time of this report, research was under way to measure attitudes in the surrounding Cedar Falls and Waterloo area, as well as attitudes statewide related to minority recruitment issues.


Criteria I
Criteria II
Criteria III
Criteria IV
Criteria V
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