The Media of Early Civilization: Part I
CMMU 3650: Mass Communication and Society

3. Media in Ancient Empires (H. Innis)

Papyrus Technology and Effects

Writing, Religion, & Power

Impact of Society Change on Culture

Clay and Cuneiform

Writing and Social Organization

Papyrus Technology and Social Change

The relationship between writing medium and social system

stone to papyrus (about 3000 B.C.)

monarchy to democratic organization

sacred to secular culture (increased hand writing)

Scribe a social class & writing a privileged profession

Papyrus (inscribed, 2680-2540 Or 2750-2625 B.C.)

made from a plant (Cyperus papyrus)

location: the Nile delta

process (p.23)

characteristics: light, in rolls, easy for transporting

Writing

brush, ink, from right to left, row/column, hieroglyphs

from resembling pictures to script (cursive forms, or abbreviating) and hieratic characters

Writing, Religion, & Power

Religion:

Osiris: king murdered by his brother Seth and reassembled by his wife Isis but became a mummified king; was called "lord of the underworld" "the god of the dead." Osiris integrated the power of Ra, Sun-god, and reflected the twofold influence of the Nile and the Sun: "Osiris, yesterday and death; Ra, tomorrow and life" (p.25)

Isis: a magician, Osiris' wife, and conceived her son Horus after her husband's death. She invented funerary rites communicated to Osiris.

Horus: the falcon-headed son of Osirisand Isis defeated his uncle Seth and became the king of Egypt.

Writing, Religion, & Power

Writing served religion (p.25)

Thoth, a vizier, sacred scribe, and administrator, and became the inventor of magic writing.

"Osiris became the center of a popular and priestly literature to instruct people in the divine rights and duties. Words were imbued with power"

"The names of gods were part of the essence of being, and the influence of the scribe was reflected in the deities."

family worship was promoted, and to write one's name with hieroglyphics was to draw one's material image

"Magical literature and popular tales preserved the traditions of the great gods of the universe"

Writing, Religion, & Power

The king as the incarnation of the king gods: Falcon; Horus-Seth; Ra; Ra-Harakhti; Osiris; Horus, son of Isis; and Amon-Ra.

Ritual enable the king to appoint a proxy to act as prophet

Power was delegated to professional priests who incarnated themselves in the king and then performed ritual ceremonies for the worship of gods

Amon-Ra (after 80 years succumbed to Syrian, established the New Theban Kingdom, 1580-1354, B.C.): reigned over all the gods of Egypt. monarchical centralization and religious centralization

Impact of Society Change on Culture and administration

The invasion and monarchical centralization

Religious centralization in Amon-Ra

Imperial expansion secured priests territorial property and increased priests' influence

mummification helped the advance of medicine and surgery

The city-states of Sumer

priest: the representative of god

king: the god of city

human ruler: a farmer tenant

writing: tallies & lists, documents (secular utilitarian interest)

Clay & Cuneiform

3300 B.C.: Sumerian clay tablets with writing (baked in fire), Uruk, Iraq

3100 B.C.: Cuneiform begin Mesopotamia

Clay as medium

Triangle stylus as tool for writing

partly syllabic and partly ideographic with polyphonic or multi-meaning

economic demand for a shift from pictograph to formal patterns, i.e. Signs and syllables

2900 B.C. The form of script and the use of signs had been fully developed (reduced from 1000 to 600)

2825 B.C. Logical arrangement word in the sentence, and writing direction had been established

Seals serving as personal identifications

Writing & Social Organization

Economic needs

uniformed writing

large number of scribes

abstraction of accounting

Training and school

subject emphasis on grammar and mathematics

connection with temples

conventionalization of writing

Organization

decentralization of cities

temple religious control

neglect of technological change and military strength

warfare & temporal potentates, prerogative, and deity

Questions

Terms: Papyrus, Cuneiform, Pictograph, Ideograph

What were the relationships between writing, religion, and power in ancient Egypt?

4. Civilization without Writing--The Incas and the Quipu (M. & R. Ascher)

Inca

Quipu: basics

medium for recording information

"a collection of cords with knots tied in them"; "made of cotton"; "dyed one or more colors"

used by Incas

Properties

Comparison with writing on Clay (Sumerian) and Papyrus (Egyptian)

Properties of Quipu

Directions:

horizontal: before and after

vertical:

above and below

levels

spaces between cords

Color coding and meanings

Quipu design

Quipumaker

tactile sensitivity

association with rhythm

color vocabulary

non-linear recording, 3-dimension

5. The Origins of Writing

The functions of writing

The origins of writing

The development of writing

Script, speech, & language

Modern hieroglyphs & universal language

The Functions of Writing

replacement of memory

learning without instruction

political propaganda

funerary inscription for urging immortality

predict the future, such as "oracle bones"

Seal: identity card or signature of a property marker

accountancy

The Origins of Writing

Social context: According to Sumerian tablets, the expert believes, writing developed "as direct consequence of the compelling demands of an expanding economy....To record transactions in a dependable, permanent form became essential"(p. 38), 4000 B.C. In the cities of Mesopotamia

The origins of writing

Pictograms: two dimensional signs that were resembling the shapes of the tokens

Hieroglyphs (the discovery of rebus principle): using picture to represent a consonantal sound, or phonetic value, such as bee+leaf=belief

The Development of Writing

The diffusion of writing idea

Mesopotamia cuneiform, 3100 B.C.

Egyptian hieroglyphic inscriptions, 3100 B.C.

Indus Valley script, Pakistan/India, 2500 B.C.

China's Oracle Bone inscriptions, 1200 B.C.

The debate: Independent vs. Borrower

Greeks (borrowed Phoenicians and adding)

Romans (taking Etruscan script)

Japanese (taking Chinese characters and +)

Turks (abandoning Arabic script in favor Latin’s)

Script, Speech, & Language

Script: "a system of graphic symbols that can be used to convey any and all thoughts" (J. DeFrancis)

Relationship b/w script (writing system) and speech (oral pronunciation)(p.43)

Phonetic notation

Semantic signs (ideograph, logography)

Difficulty of learning (the proportion of phonetic and semantic signs)

Modern Hieroglyphs & Universal Language

Modern use of Hieroglyphs

traffic signs

highway direction

airport

maps

weather forecast

trade mark, packing, & advertising

computer screen, menu, & keyboard

clothes labels & electronic goods

Universal language to be independent of spoken language but dependent upon concepts, such as mathematics and music