Team ___________________________________ Student Name ____________________________
GLOBAL MARKETING PROJECT PAPER GRADING CRITERIA
|
Criteria |
Specifics |
Possible Points |
Points Earned |
|
Grammar |
|
20 |
|
|
Organization |
Executive Summary /Table of Contents |
|
|
|
Project Appearance |
|
10 |
|
|
|
|
50 |
|
|
Marketing Mix |
Product |
|
|
|
|
Promotion |
|
|
|
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Price |
|
|
|
|
Distribution |
|
|
|
Target Market |
Specific groups |
|
|
|
|
Positioning |
|
|
|
Environmental Forces |
Social/Cultural |
|
|
|
|
Political/Legal |
|
|
|
|
Natural |
|
|
|
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Competitive |
|
|
|
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Technological |
|
|
|
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Economic |
|
|
|
|
|
|
|
|
Recommendation |
Based on Objectives |
15 |
|
|
|
Quality of strategy
developed |
|
|
|
Peer Assessment |
|
5 |
|
|
|
GRADE |
100 |
|