Instructor: Dr. Joyce Chen
International College Beijing
Fall 2002 Period I
E-mail: chen@uni.edu
Office Hours: 3:00-5:00pm M-Th
Class Meeting Time:

　　　 Crowley, D., & Heyer, P. (1999). Communication in history: Technology, culture, society (3^rd ed). New York: Addison Wesley Longman.

COURSE OBJECTIVES:

This course will survey the developmental history of mass media in human society. The discussion will be focused on the relationship between mass media technologies, the social context of technological development, and the impact of media on society. By the end of this term, you will:

--gain knowledge about a variety of media technologies;

--gain better understanding of the interactive relationship between media technology and the social needs of media technology;

--gain skills of media analysis.

Since my teaching philosophy is to promote students' learning processes, I will accommodate your learning needs based on your individual background. The course will not be difficult but it needs substantial work to achieve the objectives mentioned above. The class time will mainly contribute to lectures, discussions, and presentations. Assigned readings, and individual conferences will be emphasized throughout the semester.

1.Attendance & Participation. Because mass media is related to your daily life, it needs your active participation in class discussions. You are expected to attend all the classes. The attendance/participation grade (15%) will be determined according to your attendance rate, active participation in class discussions and activities, and respectful listening to other students and the instructor.

2.Written Assignment. There will be two short response papers (30%) and one research presentation (25%). Response papers are to examine your comprehensive skills in reading. The research presentation is to enhance your analytical skills in mass media studies. You will get a handout for each assignment.

3.Tests. There will be two tests, examining your knowledge about the material covered in lectures and assigned readings.

4.Plagiarism & Cheating. Plagiarism is defined as the unacknowledged use of materials prepared by others, and it is unacceptable. Any student who is not certain as to what may be considered plagiarism should consult with the instructor. A safe rule is: When in doubt, give credit to the source. Cheating is, among other things, taking credit for work done by another person, and like plagiarism, cheating is not allowed! Any student caught cheating will fail the assignment and risk failing the course.

5.Grading. Grades will be weighed by the percentages shown below and combined to result in your final course grade.

The grading composition is shown as follows: